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The Executive Guide to Strategic Planning

Patrick J. Below
George Morrisey
Betty Acomb

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The Executive Guide to Operational PlanningThe Executive Guide to Strategic Planning
Chapter 1 - What is Strategic Planning?

What is a Strategic Plan? What is the Integrated Planning Process? How Does the Strategic Plan Fit into Integrated Planning Process? What are the Elements of the Strategic Plan, and How Do They Fit Together? What is the Most Effective Approach to Developing a Strategic Plan? Summary

Chapter 2 - Gaining Organizational Commitment to Strategic Planning

Why is Commitment Necessary? Where Does Commitment Start? What Keep Individuals Mangers from Being Committed to Strategic Planning? What Can Top Management Do to Encourage Totally Organization Commitment to Strategic Planning? What Are the Key Roles of the Planning Team? Summary

Chapter 3 - Defining the Organization’s Mission

What is a Mission Statement? How is the Mission Statement Developed? How is the Mission Statement Prepared? What are Some Examples of Mission Statements? Summary

Chapter 4 - Producing a Strategic Analysis

What is Strategic Analysis? How is Strategic Analysis Approached? How is the Strategic Analysis Produced? Why Does this Approach to Strategic Analysis Work? Summary

Chapter 5 -Formulating Strategy: Determining the Organization’s Direction

What is Strategy? What are Strategic Areas? What is the Driving Force? How Are Priorities Established for Strategic Areas? How is a Strategy Statement Developed? Summary

Chapter 6 - Selecting and Validating Long-Term Objectives

What are Long-Term Objectives? Where Do Long-Term Objectives Originate? How are Long-term Objectives Selected? What Are Some Examples of Long-Term Objectives? How are Long-Term Objectives Validated? Where Do Assumptions Fit in the Planning Process? Summary

Chapter 7 - Translating Ideas into Action Through Integrated Programs

What are Integrated programs? What is the Purpose of Integrated Programs? What Are Key Factors in Developing Integrated Programs? How are Integrated Programs Identified and Documented? How Are Integrated Programs Linked with the Operational Plan? Summary

Chapter 8 - Compiling and Presenting Financial Projects

Why is There a Separate Financial Projections Section? What is the Recommended Content? Why are Historic Financial Trends Necessary? Who Compiles the Financial Projections? How Are Higher-Level Financial Requirements Handled? Summary

Chapter 9 - Preparing an Executive Summary

What is the Executive Summary? Why is the Executive Summary Needed? What Does the Executive Summary Contain? What are the CEO’s Concern in Writing the Executive Summary? What are the Additional Uses of the Executive Summary? Summary

Chapter 10 - Developing and Implementing Your Strategic Plan

Are You Ready for Strategic Planning? What is a Plan to Plan, and How is it Created? Who is Selected for the Planning Team? How Much Time is Required? Who Leads the Planning Meetings? What Does a Strategic Plan Look Like? How is the Plan Presented for Review and Approval? How is the Plan Communicated Throughout the Organization? Summary

Further Resources: Strategic Analysis Techniques

A. Gap Analysis
B. Product-Market Matrix
C. Portfolio Analysis
D. Life-Cycle Concept
E. Bibliography

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